WEBSITE REDESIGN
Vivid Economics had a fragmented digital presence, with unclear hierarchy and a web structure that made its consultancy offer difficult to understand and navigate.
The engagement began as a one-week project spanning a UX audit, five identity routes and a hero illustration. Findings from the audit were then used to independently explore a broader redesign focused on information architecture, clearer content relationships and a more coherent visual system.
OUTCOME
A clearer website concept that structures expertise, services, insights and people into a more understandable consultancy experience, supported by a stronger visual and illustration system.
WEBSITE REDESIGN
Vivid Economics had a fragmented digital presence, with unclear hierarchy and a web structure that made its consultancy offer difficult to understand and navigate.
The engagement began as a one-week project spanning a UX audit, five identity routes and a hero illustration. Findings from the audit were then used to independently explore a broader redesign focused on information architecture, clearer content relationships and a more coherent visual system.
OUTCOME
A clearer website concept that structures expertise, services, insights and people into a more understandable consultancy experience, supported by a stronger visual and illustration system.
